Having an online presence is essential for a business of any size in today’s technology driven world. A user friendly, up to date website that can be accessed on mobile devices is crucial to developing an effective presence. It also needs to have a specific purpose and be well tailored to your target audience. As you continue to develop your website, avoid these additional common mistakes made by small businesses:
1. No call to action (CTA)
A CTA tells your visitors what to do next. It keeps them moving through the site and provides a sense of direction and urgency. This is where you tell them what you want them to do, such as call you, or sign up for your email list. A CTA should provide enough information that visitors know what they’re going to get from taking the action and what information they need to provide.
2. Using animation, Flash or huge background images
These elements slow down the loading time for your website. If a potential customer has to wait a long time for a website to load, they will just go somewhere else. This is especially true for smart phone users. You don’t want them to use their entire data package just to view your website.
3. Trying to be too clever with your design
If your website leaves users wondering what your business is about, you aren’t gaining any customers. The job of a website is to convey the information that visitors want as quickly and easily as possible. You don’t want your message to get lost in the design. What might seem super creative to you might come across as super confusing to others. I am reminded of a somewhat infamous t-shirt design here. Don’t Worry, be Happy and Don’t be Happy, Worry, are two completely different things.
4. Overuse of different colors and fonts
You don’t want to overwhelm the user. The rule of thumb is to use no more than 3-4 colors and fonts. Keep it simple, and easy to read. A clean and efficient look is always the best bet. Google.com is a good example. It's very simple and user friendly.
If you are a business owner and would like to bring your company online, contact us today to see how we can help you. If you already have a website and want fully managed hosting backed by 24/7/365 expert support based out of Bellevue, Nebraska, contact us to see which of our hosting plans is right for you.